Hi, my name is Margie and I am a branding designer and illustrator based in - for the moment - Cape Town, South Africa. My husband, our dog and I are planning on moving to California later this year, if all goes according to plan!
I call my approach ‘mindful branding’ which to me means branding as an evolving process or ongoing practice. I believe in a process that follows your intuition, uses your imagination, and really helps you to explore your creativity (and yes, I do believe you’re creative and that you know best what is right for your brand and business). Branding, I feel, is as much for you, dear small business owner, as it is for your audience. It’s a way of expressing something of who you are, and a way to share your message, values and purpose. Mostly, it’s a tool for setting an intention for yourself and your business, a kind of homecoming.
What I hope to do through my emails, soon to be launched blog, free resources and semi-custom branding collection is to give you processes, frameworks and templates that will really help you to refine your look ‘n feel and create a cohesive and true-to-you brand that you love. One that you can feel confident in.
Feel free to get in touch any time — I’d love to hear from you!
If you’re interested, here’s a link to my chat with Kayte Ferris of Simple and Season on her podcast, Grow with Soul, about seasonal branding and creating a cohesive visual identity.
+ Seasonal personalities as a framework for finding your style
+ How to find your seasonal personality
+ How to find your colours
+ Creating a style guide and maintaining consistency
+ Choosing fonts
+ Using boundaries for creative consistency
+ Why consistency is important
+ Not being scared to do it wrong on Instagram