JESSICA ROSE WILLIAMS
Seasonal brand personality: Winter
Jessica Rose Williams, the Queen of Minimalism and a fellow branding geek, has just taken her blog fulltime and launched her new e-course on how to build a year-round capsule wardrobe. She blogs regularly on all things minimalism, from traveling with only carry on to expert advice on a simple skincare ritual.
Jessica had a pretty good idea of what she needed when she came to me to design her logo. Of course, it had to be minimalist; nothing there that's not needed. We created a font that has lots of breathing space between the letters, and that felt personal and not one bit clinical.
Jessica's brand personality is the winter season. Her colour palette is cool and with deeply contrasting light and dark hues. The winter personality can be described as grounded yet dynamic, understated, focused, modest and - not surprisingly - minimalist.